Healthy Kids Laboratory

Using color to reinforce good nutrition and wellness habits for children.

University of Illinois At Chicago

Branding, Graphic Design, Copy Writing

Brand Identity

The Healthy Kids Lab takes a scientific approach to studying and encouraging healthy, active lifestyles for children, “moving towards bright futures”. Health can be fun, which is what our imagery is targeted to convey. Lively colors, typography and imagery makes the appeal unequivocable.


Characters make the elements the HKLab utilizes personal and interactive. Our characters create a narrative for children, with good guys and villains they can identify with.